Public Speaking is a Great Form of Free Advertising
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***Public Speaking is a Great Form of Free Advertising Early in my career, I volunteered to speak at local business events in my hometown, and I began to build a reputation for myself as a pretty good speaker. One of the vice-presidents for a big national financial planning firm saw me speak at a couple of events, and he pulled me aside after one of my presentations to discuss a problem that he was having. He told me that his company used local seminars as a way to attract potential new clients to their firm, and he had been looking for a person to lead their seminars.
“All my guys are thoroughly trained in securities, trading, financial planning, and even insurance, but when we invite potential customers to our meetings, we need someone who can really build that trust with the people in the audience,” he explained. “We are one of, if not the, most successful financial planning companies in the world, but we really need someone who can portray that to an audience.” His idea was to hire me on a contract basis and have me “Wow” the audience and build the rapport with them.
Then we would let his financial planners follow up with the investors after the presentation. I understood his thought-process, but his plan would have a tough time succeeding, though. One of the main benefits of being a good presenter is that your words carry a lot of weight with the audience, and if you do a great job, you can really build trust and rapport with the audience. So if I were his speaker (someone outside of his company,) his audiences might like me and even trust me, but when I left the room that trust would evaporate.
Especially if immediately after I left, the folks who were having trouble speaking to groups in the first place took over. The tradeoff would have been awkward and clumsy. What I suggested to him instead was to train his financial planners to present more confidently. Public speaking is just like any other skill and can be learned. In fact it can be learned very quickly and easily if you use a step-by-step process.
Once that confidence is gained these presenters have a strategic advantage in the marketplace. It took us about six months, but by the end of the process, each of his financial planners were leading their own seminars and building their client list significantly every single month. The words that they spoke in their seminars and the way that they carried themselves now portrayed their expertise in their industry.
Keep in mind that they were always the experts, but before they improved their presentations, the audiences that they spoke to just didn’t see it. When you have any inquiries regarding wherever as well as the way to utilize praca za granicą stolarz, you possibly can email us at our website. This company’s situation was like having a Lamborghini and keeping it in the garage under a protective cover. They knew what they had, but the world never got to see it.
“All my guys are thoroughly trained in securities, trading, financial planning, and even insurance, but when we invite potential customers to our meetings, we need someone who can really build that trust with the people in the audience,” he explained. “We are one of, if not the, most successful financial planning companies in the world, but we really need someone who can portray that to an audience.” His idea was to hire me on a contract basis and have me “Wow” the audience and build the rapport with them.
Then we would let his financial planners follow up with the investors after the presentation. I understood his thought-process, but his plan would have a tough time succeeding, though. One of the main benefits of being a good presenter is that your words carry a lot of weight with the audience, and if you do a great job, you can really build trust and rapport with the audience. So if I were his speaker (someone outside of his company,) his audiences might like me and even trust me, but when I left the room that trust would evaporate.
Especially if immediately after I left, the folks who were having trouble speaking to groups in the first place took over. The tradeoff would have been awkward and clumsy. What I suggested to him instead was to train his financial planners to present more confidently. Public speaking is just like any other skill and can be learned. In fact it can be learned very quickly and easily if you use a step-by-step process.
Once that confidence is gained these presenters have a strategic advantage in the marketplace. It took us about six months, but by the end of the process, each of his financial planners were leading their own seminars and building their client list significantly every single month. The words that they spoke in their seminars and the way that they carried themselves now portrayed their expertise in their industry.
Keep in mind that they were always the experts, but before they improved their presentations, the audiences that they spoke to just didn’t see it. When you have any inquiries regarding wherever as well as the way to utilize praca za granicą stolarz, you possibly can email us at our website. This company’s situation was like having a Lamborghini and keeping it in the garage under a protective cover. They knew what they had, but the world never got to see it.
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